I just read parts of the US Army Manual, FM34-60 COUNTERINTELLIGENCE ( I have way too much time on my hands), and a thought occurred to me. We all have, or should have, firewalls for our personal computers, passwords for our banking and communication over the internet, etc. But what about consumer tools that have been specifically designed to act as “countermarketing” aids? And if they exist, what do they look like, how are they configured, and managed? It may be a bit of a stretch to visualize, but for me, it might mean that I can begin to manage how I want various companies to incorporate my internet behavior into their computerized marketing machinery. Imagine the possibilities. If enough people used such a tool, it might even force companies to do the hard work. Actually get to know me.
April 12, 2009
Social Identity in the 21st Century-Time for Individual Countermarketing Tools?
Posted by hoosiercontrarian under Uncategorized[2] Comments
May 1, 2009 at 12:55 PM
Indeed. That’s the idea behind the Mine! project (www.themineproject.org), where we are developing an application enabling you to recapture and create your online data under your own control, manage and share it on your own terms – thus becoming the most authoritative source of information about you, your behaviour etc. This would make advertising stalking and second-guesing inadequate and even irrelevant and companies wanting to understand your behaviour would have to deal with you directly, working harder to get to know you and to maintain a relationship with you.
May 1, 2009 at 2:41 PM
great stuff. blogged it.