I’m an eBay regular, and recently discovered Mike. He is selling some accordians. And he is using YouTube in eBay to really help sell his accordians. But Mike is teaching all of us supposed marketing and social media hipsters a very powerful lesson. The medium used (you pick from your favorites) is merely a vehicle to communicate something authentic, real, valuable, with tangible information that the consumer can use. And he gives us a little something extra, his love of music. A song for you and me. If after watching Mike play his accordian, you are not feeling better, or smiling, then watch him again. Then go do something authentic.